Apple's iPhone Expands Reach Among India's Gen Z, Narrowing Gap with Samsung

India's Gen Z is driving Apple's growth in the premium smartphone market, especially among women and younger consumers in smaller towns. The ET Snpachat Gen Z Index found that Apple has narrowed the gap with Samsung, the leading brand, and is gaining traction among price-conscious consumers. The report highlights a shift in India's digital and cultural landscape, with Gen Z redefining luxury as accessibility.