Apple iPhone 17 Launch Timeline Revealed: What to Expect in September

Apple's iPhone 17 launch event is expected to take place on September 9, with pre-orders starting September 12 and sales beginning on September 19. The event may also include announcements about the Apple Watch Series 11, AirPods Pro 3, Apple TV 4K, and HomePod 3. Additionally, rumors suggest a new iPhone 17 Air model and a staggered launch of Apple products in September.

Apple's annual fall product event is set to captivate the tech world once again, with industry reports indicating that the company may unveil the iPhone 17 lineup along with several other devices on September 9, 2025 [1]. According to Bloomberg and Forbes, the event is rumored to take place at Apple’s headquarters in Cupertino, continuing the company’s long-standing tradition of September launches.

The iPhone 17 launch event is expected to include the iPhone 17 and iPhone 17 Pro models, which are anticipated to bring significant upgrades in terms of design, performance, and features. In addition to the new iPhones, Apple is also expected to showcase the Apple Watch Series 11, AirPods Pro 3, Apple TV 4K, and the HomePod 3 [1].

Rumors also suggest that Apple might introduce a new iPhone 17 Air model, which could be thinner than previous iPhone models. This new model is expected to be the thinnest iPhone ever [2]. Additionally, there are speculations that Apple might switch to a year numbering system for their phones, with the iPhone 26, iPhone 26 Air/Slim, iPhone 26 Pro, and iPhone 26 Pro Max (or iPhone 26 Ultra) being introduced at the event [2].

Apple has not confirmed the event schedule, but analysts point out that Apple unveiled the iPhone 16 series on September 9, 2024, suggesting a repeat pattern. Media invites are expected to be issued on August 26, 2025, aligning with the projected timeline for Apple’s event announcement [1].

The Apple Watch Series 11, which was introduced earlier this year, is expected to be showcased at the event. The Series 11 includes the new S11 chipset, advanced connectivity features, and innovative health monitoring tools. These updates enhance the performance, connectivity, and health tracking capabilities of the watch [3].

Pre-orders for the iPhone 17, iPhone 17 Air, and iPhone 17 Pro models are expected to start on September 12, 2025, while retail availability is set for September 19, 2025. The iOS 26 rollout is scheduled for September 15–16, 2025 [1].

Apple's event is anticipated to be one of the most anticipated hardware reveals of the year, providing investors and financial professionals with insights into the company's future product strategy and market positioning.

References:

[1] https://www.bizzbuzz.news/technology/apple-event-2025-iphone-17-watch-series-11-likely-to-debut-sept-9-1369795
[2] https://www.fastcompany.com/91388266/when-is-apples-iphone-17-launch-event-date-time-what-to-expect
[3] https://www.geeky-gadgets.com/apple-watch-series-11-4/