Ladies and gentlemen,
up! We're diving headfirst into the storm that's brewing for
(AAPL). The tech giant is staring down the barrel of a potential 28% drop in its fiscal 2025 earnings per share (EPS) if it doesn't secure a tariff exemption under former President Donald Trump's "Liberation Day" trade policy. That's a whopping $2 per share down the drain, folks! Needham, the brokerage firm, is sounding the alarm, and you better listen up!
Let's break it down. Needham's analysts, Laura Martin and Dan Medina, are painting a grim picture. They estimate that without an exemption, Apple's EPS for fiscal 2025 could plummet from $7.32 to $5.27. That's a massive hit, and it's all because of those pesky tariffs. Apple's plan? Absorb the cost and keep prices steady for consumers. But here's the kicker: if
can't get that exemption, it's looking at a 54% tariff on China-made products and a 26% tariff on goods from India. Ouch!
Now, let's talk about the elephant in the room. China. It's Apple's biggest manufacturing hub, and it made up 17% of Apple's revenue in fiscal 2024. If China decides to retaliate—say, by banning Apple products—we're talking about a worst-case scenario that could be even more devastating. But let's not get ahead of ourselves. For now, the focus is on those tariffs.
So, what's Apple doing about it? Well, they've been diversifying their supply chain, moving production to places like India, Thailand, Malaysia, and Vietnam. But guess what? Trump's tariffs are hitting those hubs hard too. It's a Catch-22, folks. Apple's got to find a way to navigate this minefield, and fast.
But here's the thing: Apple's got a history of pulling rabbits out of hats. They secured a tariff exemption in 2018, and they've just pledged to invest $500 billion in the U.S. over four years. That's a lot of clout, and it could be just what they need to convince the powers that be to cut them some slack.
Now, let's talk about the market reaction. Apple's stock took a nosedive, dropping 9% on Thursday and another 4% in pre-market trading on Friday. That's nearly $300 billion in market value wiped out in just two days. Investors are spooked, and they've got every right to be. This is a game-changer, folks, and Apple's got to act fast.
But here's the thing: Apple's not the only one feeling the heat. Nvidia, Tesla, Taiwan Semiconductor—all the big names are getting hit. It's a tech bloodbath out there, and it's all thanks to those tariffs.
So, what do you do? Do you sell, or do you hold? That's the million-dollar question, and it's one that only you can answer. But one thing's for sure: Apple's got to find a way to weather this storm, and fast. Because if they can't, it's not just their earnings that are at risk—it's their entire market position.
Stay tuned, folks. This is one story that's far from over. And remember: in the world of investing, the only constant is change. So, buckle up, and get ready for the ride of your life!
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