Apple to Debut iPhone 17 Series and New Watch, AirPods Models in September

Apple is set to unveil its iPhone 17 series in September, with a launch event scheduled for September 9. The series is expected to include the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max, alongside the Apple Watch SE3, Apple Watch Series 11, Apple Watch Ultra 3, and possibly the AirPods Pro 3.

Apple is poised to unveil its iPhone 17 series and a new lineup of Apple Watch models in September, according to recent reports and industry analyst predictions. The iPhone 17 series, expected to include the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max, is slated to be announced on September 9, with pre-orders beginning on September 12 and the devices reaching customers and retail stores on September 19 [1].

The iPhone 17 series is anticipated to feature significant enhancements, including refreshed designs, upgraded processors, and improved camera systems. The iPhone 17 Pro Max, in particular, is rumored to offer a refined color palette, an upgraded zoom system, and a new Pro camera app [2]. The iPhone 17 Pro Max is also expected to feature a revamped rear panel made from a combination of aluminum and glass, a departure from the all-titanium construction of previous models [2].

The iPhone 17 Pro Max is also expected to feature a more advanced A19 Pro chip, offering enhanced GPU performance, and faster LPDDR5X RAM compared to the regular and Air versions [2]. The pricing for the iPhone 17 Pro Max in India is rumored to be approximately Rs 1,64,999, although this is still speculative and awaits official confirmation [2].

In addition to the iPhone 17 series, Apple is expected to unveil the Apple Watch SE 3, Apple Watch Series 11, and Apple Watch Ultra 3 at the same event [1, 3, 4]. The Apple Watch Ultra 3 is expected to finally arrive after a two-year hiatus, with rumors suggesting that it could gain satellite connectivity and 5G capabilities [3]. The Apple Watch Ultra 3 is also expected to feature significant upgrades, given the extended development cycle [3].

The Apple Watch Series 11 is expected to replace the Series 10, while the Apple Watch SE 3 is expected to offer a more affordable entry point into the Apple Watch lineup [4]. The Apple Watch Ultra 3 is expected to remain Apple's most rugged option, with the SE model continuing to offer a more affordable entry point [4].

The event is expected to take place on Tuesday, September 9, with press invitations likely to be sent out one week in advance, on Tuesday, September 2 [1, 4]. Pre-orders are expected to begin on Friday, September 12, with devices reaching customers and retail stores on Friday, September 19 [1, 4].

References:
[1] https://www.macrumors.com/2025/08/05/apple-iphone-17-event-set-september-9/
[2] https://www.financialexpress.com/life/technology-iphone-17-pro-max-to-launch-next-month-design-camera-chipset-new-colour-options-and-expected-price-in-india-3935034/
[3] https://www.macrumors.com/2025/08/01/apple-watch-ultra-3-finally-coming-2025/
[4] https://gadgetsandwearables.com/2025/08/06/apple-watch-series-11-ultra-3/