Apple, Amazon, Microsoft and Alphabet Stocks Featured in Zacks Analyst Blog

Apple is set to launch its latest iPhone models, including a slimmer iPhone Air, at a Sept. 9 event. The company may also unveil new Watch and AirPod models, as well as iOS 26 and other software updates. Apple Intelligence features, including Live Translation and enhanced image recognition, will be integrated across its devices. Growing adoption of Apple Intelligence is expected to boost the company's prospects.

Apple is set to unveil its latest iPhone models, including a slimmer iPhone Air, at its upcoming September 9 event. The company is also expected to introduce new Watch and AirPod models, along with iOS 26 and other software updates. Apple Intelligence features, such as Live Translation and enhanced image recognition, will be integrated across its devices, signaling a potential boost for the company's prospects.

The iPhone 17 lineup is anticipated to include four models: the Base, Pro, Pro Max, and an all-new iPhone Air. According to Evercore ISI analysts, the iPhone Air will feature a thinner and lighter design, setting a new benchmark for Apple's thinnest iPhone ever at just 5.55mm thick [1]. The iPhone Air is expected to follow a similar design to the Air models seen in the iPad and MacBook product lines.

Other notable updates include 120Hz ProMotion displays and enhanced camera systems. The Base and Air models are expected to be powered by the A19 chip, while the Pro and Pro Max models will use the higher-performance A19 Pro chip. Additionally, the Pro models are expected to shift to a glass-aluminum hybrid frame, moving away from prior titanium builds [1].

The event is also expected to showcase new Apple Watch iterations, including a possible Ultra version, and the rollout of iOS 26. Apple Intelligence features, such as Live Translation and updates to visual intelligence, will be available with these updates. The software updates are part of a broader trend of integrating Apple Intelligence across iPhone, Mac, and iPad devices [2].

Apple's strategic pivot to India is also expected to have a significant impact on its global manufacturing operations. The company's "China + 1" strategy has seen India surpass China as the top U.S. iPhone exporter in 2025. This shift is driven by significant investments in manufacturing and a focus on expanding market share and consumer reach in India [3].

Looking ahead, the iPhone 17 cycle is expected to set the stage for a multiyear roadmap that could see Apple's first foldable phone as soon as 2026 and a curved-glass anniversary edition in 2027. The company's growing adoption of Apple Intelligence features is expected to drive growth and boost its prospects.

References:
[1] https://investorshub.advfn.com/market-news/article/15809/apple-iphone-17-air-could-signal-strategic-shift-says-evercore
[2] https://finance.yahoo.com/news/buy-sell-hold-apple-stock-155000579.html
[3] https://www.ainvest.com/news/apple-india-strategy-strategic-pivot-long-term-growth-shifting-global-landscape-2509/