Apple Aims to Price iPhone Fold at $2000, Boosting Market Share

Apple Inc. is set to unveil its first foldable iPhone, the iPhone Fold, in the latter half of 2026. Market expectations place the product's price range between 2000 and 2400 dollars. However, a recent supply chain analysis suggests that if Apple can achieve significant cost reductions in its bill of materials (BOM), the average selling price could drop to 2000 dollars, positioning it competitively against Samsung's recently released Galaxy Z Fold7.

The success of the iPhone Fold in the market will heavily rely on Apple's supply chain strategy. A survey conducted in the second quarter of 2025 revealed that while 18% of iPhone users are willing to pay over 2000 dollars for a foldable device, 60% of respondents indicated that the price needs to be between 1500 and 1700 dollars to stimulate purchasing power. This consumer sentiment aligns with initial projections for the iPhone Fold's first-year sales, estimated to be between 10 million and 15 million units. Analysts suggest that if Apple can successfully lower the price to meet consumer expectations, demand could increase by over 30%.

Apple's established supply chain management system will be crucial in achieving these cost reductions. As foldable technology advances and the average price of flip-style phones naturally decreases, Apple is poised to leverage economies of scale to further compress costs. This cost optimization will not only benefit the iPhone Fold but also future product iterations, driving market share growth in the long term.

Several supply chain companies are expected to benefit from the mass production of the iPhone Fold. Key partners such as Lens Technology, Samsung Electronics, LG Display, and Hon Hai Precision have established technical barriers in screen modules, precision structural parts, and overall assembly. Their production capacity coordination will be vital in helping Apple achieve its cost control goals.