Anheuser-Busch InBev's Phorm Energy Drink Hits 7-Eleven Stores Nationwide.

Anheuser-Busch InBev (BUD) has launched its new energy drink, Phorm Energy, in 7-Eleven stores nationwide. The product, developed in collaboration with 1st Phorm and UFC President Dana White, contains 200mg of caffeine per serving and targets consumers seeking a boost in physical and mental energy. BUD shares saw a modest increase in early US trading.

Anheuser-Busch InBev (BUD) has expanded its portfolio by introducing Phorm Energy, a new energy drink, into 7-Eleven stores across the United States. The product, developed in collaboration with 1st Phorm and UFC President Dana White, aims to cater to consumers seeking a boost in physical and mental energy. Phorm Energy, available in four flavors—Blue Blitz, Orange Fury, Grape Smash, and Screamin' Freedom—features 200mg of caffeine per 16-ounce can, derived from green tea extract, along with an electrolyte blend for hydration. The drink contains zero sugar and no artificial flavors, positioning it as a functional beverage for health-conscious consumers [1].

The rollout of Phorm Energy follows an earlier online-only debut and is part of Anheuser-Busch's aggressive expansion into the energy drink market. This move is strategic, given the market's projected growth to $16.4 billion by 2027 [2]. The company's entry into the energy drink sector is part of its broader "Beyond Beer" strategy, which aims to diversify revenue streams and capture the growing demand for non-alcoholic beverages.

The introduction of Phorm Energy aligns with a broader trend in the beverage industry, where major producers are pivoting their portfolios to include non-alcoholic alternatives. This shift is driven by declining alcohol consumption among younger consumers and the rising popularity of functional beverages [2]. By leveraging its iconic brands, such as Budweiser and Michelob, Anheuser-Busch is positioning itself to benefit from existing consumer trust and brand equity.

Early trading on July 2, 2025, saw a modest increase in BUD shares, reflecting investors' positive reception of the company's strategic move. The energy drink market's robust growth presents an opportunity for investors to diversify revenue streams and capitalize on the growth of the non-alcoholic beverage sector [2].

References:
[1] https://seekingalpha.com/news/4490058-anheuser-buschs-new-energy-drink-partnership-hits-7-eleven-stores
[2] https://www.ainvest.com/news/anheuser-busch-phorm-energy-drink-7-eleven-stores-2508/