American Rebel shares surge 42.31% premarket after launching limited-edition 250th Anniversary "Patriot Pack" beer.

American Rebel Holdings (AREB) surged 42.31% in premarket trading following the announcement of its limited-edition 250th Anniversary "Patriot Pack" for American Rebel Light Beer. The patriotic-themed packaging, featuring Americana imagery and the year 1776, is positioned to capitalize on the U.S. bicentennial celebrations. The launch, supported by partnerships with AlcSource and City Brewing Company, underscores the company’s strategy to expand its distribution network and reinforce its "America’s Patriotic Beer" branding. The product’s availability through pre-orders and alignment with key patriotic holidays (Memorial Day, Independence Day) signal strong retail momentum. CEO Andy Ross emphasized the brand’s commitment to values-driven consumer appeal, aligning with the company’s broader mission to "stand unapologetically for American ideals." The move reflects confidence in leveraging patriotic sentiment and premium positioning to drive sales and brand loyalty.