American Rebel shares surge 11.74% after-hours after announcing C & C Distributors partnership to expand Arkansas beer distribution.

American Rebel Holdings, Inc. (NASDAQ: AREB) surged 11.74% in after-hours trading following the announcement of a strategic distribution partnership with C & C Distributors in northeast Arkansas. The collaboration expands American Rebel Light Beer’s footprint in a culturally aligned, high-affinity market, leveraging C & C’s established Anheuser-Busch distribution network and 30+ year track record. The partnership, part of the company’s “distribution-first” growth strategy, enables immediate access to key retail and on-premise accounts, aligning with recent momentum from the NBWA 2025 convention, where the stock secured multiple distributor commitments. The move reinforces confidence in the brand’s scalable infrastructure and patriotic positioning, directly correlating with the after-hours price surge.