American Rebel shares surge 10.17% after-hours as Champion Safe's Big Yellow drives strong sales at Washington Sportsmen’s Show.

American Rebel Holdings (AREB) surged 10.17% in after-hours trading following strong sales performance by its Champion Safe subsidiary at the Washington Sportsmen’s Show. Champion Safe, a key division of American Rebel, partnered with retailer Northwest Safe to showcase its 10-foot “Big Yellow” safe, driving significant on-site conversions. The event highlighted robust consumer demand and praised Northwest Safe’s customer service and professional delivery, reinforcing brand credibility in the Pacific Northwest. Executives from both companies attributed the success to hands-on engagement, product demonstrations, and the iconic display unit, which drew crowds and generated immediate sales. The positive retail feedback and visibility from the high-profile event likely fueled investor optimism about the company’s growth trajectory in the security and lifestyle markets.