American Rebel shares jump 10.66% intraday after Gainesville event with Matt Hagan boosts brand visibility and sales.

American Rebel Holdings (AREB) surged 10.66% intraday following its announcement of a high-profile meet-and-greet event in Gainesville, Florida, featuring 4-time NHRA World Champion Matt Hagan. The event, held at Total Wine & More on March 5, 2026, promoted American Rebel Light Beer through in-person sampling, fan engagement, and a giveaway for NHRA Gatornationals tickets. CEO Andy Ross emphasized the activation as a catalyst for the brand’s national rollout, highlighting strong retail partnerships and motorsports visibility. The event aligns with the company’s distribution-first strategy and “America’s Patriotic Brand” positioning, which has driven recent retail expansions and brand partnerships. This direct consumer and investor-facing initiative likely fueled immediate market optimism about the beer’s growth trajectory.