American Rebel Light: Expanding Horizons in the Midwest

American Rebel Holdings, Inc. (NASDAQ: AREB), the innovative creator of American Rebel Beer and a leading designer, manufacturer, and marketer of branded safes, personal security, and self-defense products, has announced a significant expansion in its distribution network. The company has signed a distribution agreement with Tramonte Distributing for a six-county region in northeastern Ohio, including the city of Akron. This strategic move complements American Rebel's existing agreement with Bonbright Distributing in west central Ohio, which includes the Eldora Speedway owned by Tony Stewart.



The new relationship with Tramonte Distributing will allow American Rebel Beer to reach a wider audience in Ohio, bringing its Premium Light Lager to light beer drinkers looking for a beer that shares their core values. The Tramonte agreement aims to provide a seamless distribution network, ensuring that American Rebel Beer is available in local bars, restaurants, and retail outlets. This expansion marks a significant milestone as the company continues to grow its presence in the Midwest.

"We are excited to partner with Tramonte Distributing to bring American Rebel Beer to Akron, OH, and the surrounding counties," said Todd Porter, President of American Rebel Beverages. "This agreement represents our commitment to expanding our reach and sharing our passion for America’s Patriotic Beer with the amazing people of northeast Ohio."

Tramonte Distributing Company, founded in 1940 in Akron by Giacomo Tramonte, remains true to its roots and is the only alcoholic beverage distributor in the city. The company prides itself on being a solid corporate citizen, encouraging responsible consumption, sponsoring a Safe Ride program during key holiday periods, and contributing to local and national charities. This alignment with community values may help American Rebel Light resonate with local consumers.

To celebrate the launch, American Rebel Beer and Tramonte Distributing will host a series of events, including Rebel Light Kick-Off Parties featuring CEO Andy Ross and his band, beer tastings, and promotional giveaways. These events aim to create brand awareness and generate interest in American Rebel Light among local consumers.

Since its launch in September 2024, American Rebel Light Beer has expanded to Tennessee, Connecticut, Kansas, Kentucky, Ohio, and Missouri. The company is adding new distributors and territories regularly, indicating a growing market presence. Given the strategic location of northeastern Ohio, the strong local presence of Tramonte Distributing, and the company's commitment to community engagement, American Rebel Light has the potential to capture a significant market share in the region.

In conclusion, American Rebel Holdings' strategic expansion into northeastern Ohio through the partnership with Tramonte Distributing aligns with the company's commitment to growing its presence in the Midwest. By leveraging existing distributor networks and appealing to a shared target audience with patriotic values, American Rebel Light has the potential to capture a significant market share in the region. As the company continues to expand its distribution network, investors should keep an eye on American Rebel's progress and the potential impact on its revenue trajectory.