American Rebel Holdings Expands into Mississippi with Clark Beverage Group Partnership.

American Rebel Holdings, Inc. expands into Mississippi through a partnership with Clark Beverage Group. The company's American Rebel Light Beer will be available in retailers, bars, and at tailgates across the state, marking the latest milestone in the company's national rollout. This partnership brings the nation's fastest-growing beer to another proud patriotic state.

American Rebel Holdings, Inc. (NASDAQ: AREB) has announced its expansion into Mississippi through a strategic partnership with Clark Beverage Group. The company's American Rebel Light Beer will be available in retailers, bars, and at tailgates across the state, marking the latest milestone in the company's national rollout. This partnership brings the nation's fastest-growing beer to another proud patriotic state.

The expansion into Mississippi is part of American Rebel's ongoing national rollout of American Rebel Light Beer, which has already been launched in several states including Tennessee, Kentucky, North Carolina, Florida, Indiana, Ohio, Missouri, Iowa, Connecticut, Virginia, and Kansas. The company's partnership with Clark Beverage Group, a division of Clark Beverage Group, Inc., will help distribute American Rebel Light Beer across Mississippi.

Clark Beverage Group, with over 120 years of family-operated excellence, is one of the largest and most respected independent beverage distributors in the Southeast. Founded in 1903 by Carsie C. Clark in Martin, Tennessee, the company has become a regional powerhouse, serving over 85 counties across five states. Their legacy of strong community values, operational excellence, and regional influence makes them a natural and strategic partner for American Rebel.

American Rebel Light Beer is a Premium Domestic Light Lager with a crisp, clean, and bold taste. With approximately 100 calories, 3.2 grams of carbohydrates, and 4.3% ABV per 12-ounce serving, it is brewed with all-natural ingredients and no added corn, rice, or sweeteners often found in mass-market beers. The Mississippi launch adds to the fast-growing footprint of American Rebel Light Beer, which has expanded rapidly since its debut in September 2024.

The Mississippi launch is strategically important to American Rebel. With its rich culture, loyal consumers, and strong beverage retail landscape, Mississippi offers the ideal platform to scale both brand recognition and sales. American Rebel Light Beer will be available in 12-ounce 12-packs and 16-ounce Tall Boys, supported by in-store displays, on-premise promotions, and sponsorships that align with both the brand's patriotic identity and Mississippi's unique character.

American Rebel Holdings, Inc. began as a designer and marketer of branded safes and personal security products and has since grown into a diversified patriotic lifestyle company with offerings in beer, branded safes, apparel, and accessories. With the introduction of American Rebel Light Beer, the company is now making waves in the beverage space. Learn more at americanrebel.com/investor-relations.

References:
[1] https://www.marketscreener.com/quote/stock/AMERICAN-REBEL-HOLDINGS-I-120796680/news/American-Rebel-Holdings-Inc-NASDAQ-AREB-Announces-American-Rebel-Light-Beer-Distribution-Expans-50481416/