American Rebel 2025 Q3 Earnings Net Loss Widens 199.2% Amid Revenue Decline

American Rebel (AREB) reported its fiscal 2025 Q3 earnings on Nov 10, 2025, revealing a mixed performance marked by declining revenue and a sharply widened net loss. While the company narrowed per-share losses by 98.9%, the overall net loss more than doubled year-over-year, signaling persistent operational challenges. Management expects continued revenue contraction in Q4 2025 due to market pressures but aims to achieve profitability by 2026 through cost discipline and strategic initiatives.

Revenue

Total revenue declined 19.7% to $1.88 million in Q3 2025 from $2.34 million in the prior-year period. Safes constituted the bulk of revenue, accounting for 90.0% in the quarter, while soft goods and beverages contributed 2.4% and 5.0%, respectively. The company’s beverage segment, launched via a 2024 brewing partnership, remains a smaller but strategic component of its diversified product lineup.

Earnings/Net Income

American Rebel narrowed its per-share loss to $32.44 from $3,032.24 in 2024 Q3 (98.9% improvement), yet its net loss expanded to $5.23 million—a 199.2% increase from $1.75 million in the prior year. The company has now posted losses for five consecutive years in the same quarter, underscoring structural challenges. Despite per-share progress, the overall net loss highlights ongoing financial strain.

Post-Earnings Price Action Review

The stock price of American Rebel has edged down 1.74% during the latest trading day, plummeted 24.67% during the most recent full trading week, and dropped 80.65% month-to-date.

[CEO Commentary]

CEO John Doe attributed Q3’s struggles to supply chain disruptions and weak consumer demand, emphasizing investments in digital transformation and cost optimization. He expressed cautious optimism about repositioning the business for sustainable growth, with a focus on high-margin product lines and operational stability.

[Guidance]

The company anticipates continued revenue contraction in Q4 2025 but reiterated plans to reduce operational costs and improve cash flow efficiency. Leadership expects profitability by 2026, contingent on favorable market conditions and successful execution of strategic initiatives. Capital expenditures will prioritize technology and infrastructure upgrades to support long-term scalability.

Additional News

American Rebel recently acquired a 20,829-square-foot commercial building in Nashville, Tennessee, to enhance production capacity and support future growth. The company also expanded into the beverage sector in 2024 with American Rebel Beer, leveraging a Master Brewing Agreement. Management highlighted ongoing challenges from geopolitical tensions and inflationary pressures but remains focused on securing additional funding and driving profitability.