American Express and Toast Partner to Enhance Hospitality Experiences

American Express and Toast announce a strategic partnership to enhance hospitality experiences in the US. The collaboration aims to integrate Resy and Tock's guestbook capabilities with Toast's Digital Chits technology, providing personalized services for diners and restaurants. New features are expected to roll out in 2026. The partnership aims to boost visibility for restaurants and foster customer loyalty, catering to the growing expenditure in the dining category.

American Express (NYSE: AXP) and Toast (NYSE: TOST) have announced a strategic, multi-year partnership aimed at enhancing hospitality experiences across the United States. The collaboration focuses on integrating Resy and Tock's guestbook capabilities with Toast's Digital Chits technology, providing personalized services for diners and restaurants. The partnership is expected to roll out new features in 2026, with a focus on boosting restaurant visibility and fostering customer loyalty.

The partnership builds on American Express' significant investments in the dining sector. In 2024, American Express acquired dining technology platform Rooam and reservation platform Tock, adding 7,000 new restaurants and venues to the American Express Global Dining network. Toast, a leading restaurant technology platform, has been empowering restaurants for over a decade with innovative solutions such as Digital Chits, Menu Upsells, and Advertising powered by ToastIQ, its intelligence engine.

The collaboration will enable restaurants to create more seamless and personalized hospitality experiences by combining Resy and Tock's guestbook capabilities with Toast's Digital Chits technology. This integration will allow restaurant staff to easily view important customer information directly on Toast Go handhelds and POS terminals during service. Additionally, the partnership aims to explore opportunities to leverage Toast's capabilities to offer differentiated benefits that enhance the guest and American Express Card Member experience.

The partnership also intends to give restaurants, wineries, cafes, and bars greater visibility by making their listings from Resy and Tock available on the Local by Toast app, alongside those using Toast Tables. This increased visibility is expected to drive more guests to restaurants and foster customer loyalty.

The partnership is a natural evolution of American Express' investment in the growing dining category. American Express Card Members spent over $87 billion on dining in the US alone in 2024, highlighting the potential for this collaboration to significantly impact the industry.

References:
[1] https://blog.resy.com/newsroom/american-express-and-toast-announce-strategic-partnership-to-help-elevate-hospitality-experiences/
[2] https://www.marketscreener.com/news/american-express-and-toast-announce-strategic-partnership-to-help-elevate-hospitality-experiences-ce7c5ed8d88cf022