American Express Expands Platinum Card Benefits with Over $3,500 in Annual Value, Introduces Redesigned Amex App and Limited-Edition Mirror Card Design.

American Express has upgraded its U.S. Consumer and Business Platinum Cards with over $3,500 in annual benefits, including dining credits, Uber One membership, and enhanced Membership Rewards points. Business Platinum Members can also receive a $1,150 Dell Technologies credit and $250 for Adobe purchases. The annual fee for both cards has been set at $895, effective December 2025 for Business Platinum and January 2026 for Consumer Platinum.

American Express has recently announced significant updates to its U.S. Consumer and Business Platinum Cards, introducing over $3,500 in annual benefits and a new annual fee of $895. The changes come amidst growing competition in the luxury card segment targeting high spenders in the country.

The refreshed Platinum cards now offer a range of perks, including dining credits, Uber One membership, and enhanced Membership Rewards points. Business Platinum Members can also receive a $1,150 Dell Technologies credit and a $250 Adobe purchase credit. The new annual fee of $895 is effective December 2025 for the Business Platinum Card and January 2026 for the Consumer Platinum Card American Express Platinum Card Refresh 2025: $895 fee ...^[1].

American Express has increased the annual benefits for both the Consumer and Business Platinum Cards, with the Consumer version now offering $3,500 in annual benefits and the Business version also offering $3,500 in annual benefits. These benefits include credits at Uber, Lululemon, Oura, Resy, and enhanced hotel and streaming benefits. The Business version also includes new hotel credits and offsets for purchases at Dell Technologies and Adobe Amex Platinum Benefits: American Express Revamps Platinum Card With $895 Fee, With Twice The Annual Benefits^[2].

The perks of the Platinum cards are designed to cater to the growing spending habits of wealthy Americans. According to Moody's Analytics, consumers with top 10% incomes accounted for roughly half of total spending in the second quarter, the highest level in more than three decades Amex Business Platinum refresh: $895 fee, new perks^[3].

American Express is not the only issuer to have raised fees and benefits for its premium cards. JPMorgan Chase and Citigroup have also released updated or new premium cards with enhanced benefits for high spenders. This trend highlights an arms race among card issuers to attract and retain high-spending customers American Express Platinum Card Refresh 2025: $895 fee ...^[1].

While the increased annual fee of $895 may deter some users, American Express has emphasized that the new app for Platinum users will make it easy to access and unlock the benefits. The company is also confident that the increased benefits will make the card more attractive to high spenders American Express Platinum Card Refresh 2025: $895 fee ...^[1].

Existing cardholders will incur the new annual fee upon renewal, with the Business Platinum Card's new fee effective December 2025 and the Consumer Platinum Card's new fee effective January 2026. American Express has not rolled back any existing benefits, ensuring that cardholders continue to receive the same value as before American Express Platinum Card Refresh 2025: $895 fee ...^[1].

In conclusion, American Express's upgrades to its U.S. Consumer and Business Platinum Cards represent a significant shift in the luxury card segment. With over $3,500 in annual benefits and a new annual fee of $895, the refreshed cards are designed to cater to the spending habits of wealthy Americans. As the competition among card issuers intensifies, it will be interesting to see how other issuers respond to American Express's latest offerings.