American Eagle Sees Boost with Sydney Sweeney and Travis Kelce Partnerships

American Eagle Outfitters (AEO) has reported better-than-expected Q2 results and increased guidance, driven by new celebrity partnerships. The retailer launched a controversial ad campaign with actress Sydney Sweeney and collaborated with Kansas City Chiefs tight end Travis Kelce, leading to a 1 million new customers between July and September. The campaigns helped boost sales and generate buzz, with Sweeney-branded items selling out quickly. The company plans to continue running the ads through the end of the year and restock top-selling items ahead of the holiday season.