Amer Sports Q2 2025: Unraveling Contradictions in Salomon and Arc'teryx Growth Strategies

Salomon footwear and running products growth, Arc'teryx women's business growth, Arc'teryx growth strategy and inventory management, Salomon distribution strategy and expansion in the U.S., and inventory management and demand projections are the key contradictions discussed in Amer Sports' latest 2025Q2 earnings call.



Sales Growth and Margin Expansion:
- Amer Sports delivered 23% sales growth in Q2, with Outdoor Performance and Technical Apparel leading the way.
- The adjusted operating margin expanded by 260 basis points to 5.5%, driven by favorable channel, geographic, product, and brand mix.

Salomon Footwear Acceleration and Market Strategy:
- Salomon footwear experienced significant acceleration, contributing to 35% growth in Outdoor Performance segment.
- The company's innovative outdoor sneakers and high-performance running products have attracted strong demand, particularly among younger female consumers.

Arc'teryx Momentum and Market Expansion:
- Arc'teryx continued its momentum with 15% omni-channel growth, fueled by strong performance in footwear and women's categories.
- The brand expanded its store presence, opening 7 net new stores and entering new markets like China and North America.

Impact of Tariffs and Pricing Strategy:
- Amer Sports managed through higher tariffs without significant impact on consolidated results, leveraging its premium brand pricing power.
- The company raised its full-year revenue and EPS guidance despite higher tariff impacts, driven by strong business momentum.