Amazon.com shares surged 3.38% on AI/AWS momentum and analyst upgrades despite legal challenges

Amazon.com shares surged 3.38% in pre-market trading on January 7, 2026, driven by bullish analyst updates and fresh AI/AWS product momentum, despite ongoing legal and retail challenges.

Analysts highlighted Amazon’s strong AWS growth, AI partnerships, and new AI-powered tools for enterprise clients as key catalysts. A DCF analysis suggests the stock is undervalued by 38%, indicating potential for further gains.

However, the company faces headwinds, including a high-profile employee lawsuit, ongoing workforce cuts, and heavy capital spending on AI infrastructure, which could pressure near-term margins and free cash flow.

The stock’s performance reflects a balance between long-term growth potential in cloud computing and AI, and short-term operational and legal risks, making it a stock to watch for strategic investors.