Amazon Secures Deal to Stream Peacock Content on Prime Video

Amazon has struck a deal with NBCUniversal to bring ad-free Peacock content to Prime Video. The deal allows consumers to access NBCUniversal shows on the Peacock app, Fire TV, and Prime Video platforms. Amazon will also offer NBCUniversal's live sports content, including NFL games and Premier League soccer matches. The deal aims to expand exposure to NBCUniversal's content and promote its Peacock Premium Plus service. AMZN stock has a consensus Strong Buy rating among 46 Wall Street analysts, with an average price target of $263.74.

Amazon has struck a deal with NBCUniversal to bring ad-free Peacock content to Prime Video. The agreement allows consumers to access NBCUniversal shows on the Peacock app, Fire TV, and Prime Video platforms. Additionally, Amazon will offer NBCUniversal's live sports content, including NFL games and Premier League soccer matches. The deal aims to expand exposure to NBCUniversal's content and promote its Peacock Premium Plus service.

Under the terms of the deal, Prime Video customers in the U.S. can subscribe to Peacock Premium Plus, the ad-free tier, directly through Amazon for $16.99 per month or $169.99 annually. Peacock will also be available via Amazon's Fire TV platform, while Universal Pictures' films can be rented or purchased through Prime Video. Additionally, Prime Video content will remain accessible on Comcast's Xfinity X1 devices, ensuring a two-way distribution relationship between the companies. NBCUniversal emphasized that this deal marks the first time its streaming platform has been included as part of a bundled digital channel package [1].

The move aligns with broader industry trends where streaming platforms increasingly rely on partnerships to boost distribution and subscriptions amid fierce competition. Sports and entertainment drive demand for Amazon, and the integration of Peacock adds significant value to its Prime Video ecosystem. Peacock carries high-demand live sports, including NBC’s "Sunday Night Football," Premier League soccer, and the Olympic Games, which are expected to attract new subscribers. In addition to live sports, Prime Video customers will gain access to NBCUniversal’s vast library of shows, films, and exclusive content [2].

Executives from both sides highlighted the mutual benefits of the deal. Mike Hopkins, head of Prime Video and Amazon MGM Studios, said the agreement reflects Amazon’s commitment to offering customers “the fastest and easiest way to find all their entertainment and sports in one place.” Meanwhile, Comcast president Mike Cavanagh stressed that millions of Amazon users will now have seamless access to NBCUniversal’s most popular content, strengthening the company’s long-term streaming strategy [2].

The deal marks a significant expansion of Prime Video’s content library while offering NBCUniversal a broader audience reach. Amazon.com, Inc. (AMZN) shares rose 1.17% on Thursday after the company struck the new deal with Comcast’s NBCUniversal. The consensus among 46 Wall Street analysts is a Strong Buy rating for AMZN, with an average price target of $263.74 [3].

References:
[1] https://brandequity.economictimes.indiatimes.com/news/media/nbcuniversal-amazon-strike-deal-to-bring-peacock-to-prime-video-channels/123584405?utm_medium=homepage&utm_source=portal_category_widget
[2] https://www.thewrap.com/peacock-prime-video-subscription-pricing-comcast-amazon/
[3] https://coincentral.com/amazon-amzn-stock-rises-1-17-as-deal-brings-peacock-content-to-prime-video/