Amazon.com: Roth Capital raises Buy rating, PT to $250 from $215.

Amazon.com: Roth Capital raises Buy rating, PT to $250 from $215.

Title: Roth Capital Raises Buy Rating for Amazon, Target Price Increased to $250

Roth Capital has upgraded its rating for Amazon.com (AMZN) to a "Buy" with a new target price of $250, up from the previous $215. The upgrade comes amidst a backdrop of strong financial performance and positive earnings call outcomes, as well as growth in key areas such as AWS and advertising. Despite technical analysis indicating potential overbought conditions and a high P/E ratio raising valuation concerns, Amazon's strategic initiatives and robust financials provide confidence in its long-term potential [2].

The upgrade follows a recent court order issued by Canada's Competition Bureau, which requires Amazon to provide documents and data related to its ongoing investigation into the e-commerce giant's pricing policies. The investigation focuses on Amazon's "Marketplace Fair Pricing Policy," which governs how third-party sellers price their goods on the platform. The court order is aimed at determining whether Amazon's practices amount to an "abuse of dominance" under the country's Competition Act [1].

Amazon's stock fell 1.1% after the opening bell on Tuesday amid conflicting opinions on how well its Prime Day sale is going to perform this year, given the impact of President Donald Trump's trade war and ever-shifting tariffs. However, retail sentiment on Stocktwits around Amazon improved to 'bullish' territory from 'neutral' after the stock received price target hikes from Wells Fargo and Roth Capital before the market opened. Adobe’s estimates suggest Amazon Prime Day could push online spending across retailers up by 28.4% to $23.8 billion [1].

The majority of analysts remain bullish on Amazon, with 46 out of 46 analysts giving a "Strong Buy" rating in the past three months. The average 12-month price target is $245.48, representing a 9.88% upside from the last price of $223.41. The highest price target is $305.00, while the lowest is $195.00 [2].

References
[1] https://stocktwits.com/news-articles/markets/equity/canada-widens-amazon-antitrust-probe-over-pricing-policy-as-prime-day-takes-off/chFvuSJR5WQ
[2] https://www.tipranks.com/stocks/amzn/forecast