Amazon Rival Temu Resumes US-China Shipping, Boosts Ad Spend Amid Trump Trade Truce

Temu, a Chinese ecommerce platform owned by PDD Holdings, has resumed direct shipments from China to the US and increased advertising spending after a trade truce between the US and China reduced tariff pressures. The platform had suspended direct shipments in May amid escalating trade tensions. Temu has built internal logistical capabilities to reduce exposure to customs checks and expects ad spend to return to pre-tariff levels.