Amazon Reports Record-Breaking Prime Day 2025 Sales

Amazon reported its Prime Day 2025 event as its biggest ever, with billions of dollars in savings from deals across 35 product categories. The event ran from July 8 to July 11.

Amazon's Prime Day 2025, held from July 8 to July 11, has been a resounding success, marking the company's biggest event ever in terms of online sales. According to Adobe Analytics, the first 24 hours of the event alone generated $7.9 billion in U.S. online sales, representing a 9.9% year-over-year growth compared to the first day of the summer Prime event in 2024 [1]. This figure surpasses the $6.1 billion in sales recorded on Thanksgiving 2024, highlighting the significant impact of Prime Day on the ecommerce landscape.

The event saw substantial growth across various product categories, with electronics, appliances, and home improvement tools being particularly strong performers. For instance, sales in these categories increased by 95%, 135%, and 85% respectively, compared to average daily sales in June 2025 [1]. Additionally, consumers traded up to higher-ticket items, with the share of the most expensive goods increasing by 20% across all categories [1].

The event also witnessed a significant uptick in the use of generative AI and buy now, pay later (BNPL) services. Generative AI traffic to U.S. retail sites increased by 4,100% year-over-year, while BNPL usage accounted for 6.4% of online orders, generating $613.4 million in revenue [1]. This shift in consumer behavior indicates a growing reliance on technology for shopping assistance and flexible payment options.

Competitors like Walmart and Target also capitalized on the event by launching their own promotions. Walmart's Walmart Deals and Target's Target Circle Week drew significant attention, further highlighting the competitive nature of the ecommerce market [1]. Despite the intense competition, Amazon's Prime Day remains a pivotal event for online retailers, as it sets the stage for holiday sales and shapes consumer spending habits.

As the event draws to a close, Amazon is expected to report its total sales for the four-day period. Adobe Analytics forecasts that the entire Prime Day event will generate $23.8 billion in U.S. online sales, which would be equivalent to two Black Fridays [1]. This projection underscores the significance of Prime Day in the broader context of the ecommerce industry.

In conclusion, Amazon Prime Day 2025 has been a monumental event, setting new records in online sales and influencing consumer behavior. As the event winds down, retailers and investors alike will be closely monitoring the results to gauge the impact on the ecommerce market and future sales projections.

References:
[1] https://www.digitalcommerce360.com/2025/07/09/day-1-amazon-prime-event-us-ecommerce-sales-2025/
[2] https://economictimes.indiatimes.com/news/international/us/amazon-prime-day-sale-2025-deals-in-usa-dates-discounts/articleshow/122303291.cms
[3] https://www.aboutamazon.com/news/retail/prime-day-2025-deals