Amazon's Prime Day Sale Expected to Boost Online Spending to Record $23.8 Billion

Amazon's Prime Day sale is expected to boost online spending to a record $23.8 billion across US retailers, according to Adobe's forecast. The four-day sale will offer discounts of 10-24% off listed prices, with apparel seeing the biggest discounts. Shoppers are increasingly using generative AI to find deals, and mobile device shopping is projected to hit a new high of 52.5% of online sales.

Amazon's Prime Day sale, set to commence on July 8 and run for 96 hours, is anticipated to significantly boost online spending across U.S. retailers, according to a forecast by Adobe Analytics. The event is expected to generate a staggering $23.8 billion in sales, a 28.4% increase compared to the same period last year [1].

The extended 96-hour sale window, up from the previous 48 hours, is part of Amazon's strategy to attract more shoppers and compete with retailers like Walmart and Target, which are also launching their own promotions. This year's Prime Day is expected to feature discounts ranging from 10% to 24% off listed prices, with apparel seeing the deepest discounts at 24% [1].

Adobe Analytics predicts that mobile device shopping will hit a new high of 52.5% of online sales during Prime Day, reflecting the increasing trend of consumers shopping on the go. Additionally, the use of generative AI to find deals and make early purchases is expected to grow, with Buy Now Pay Later (BNPL) usage accounting for 8% of overall online spending [1].

Amazon Prime Day 2025 is poised to be one of the largest online shopping events, with a wide range of categories offering deals. These include electronics, kitchenware, beauty products, and apparel, with clothing expected to see the deepest discounts [2].

The extended duration and increased discounts are likely to drive significant consumer interest and participation. However, shoppers are advised to be cautious and compare prices to ensure they are getting the best deals.

References:
[1] https://www.investing.com/news/stock-market-news/amazon-prime-day-set-to-lift-us-online-sales-to-238-billion-adobe-estimates-4124459
[2] https://www.yahoo.com/lifestyle/deals/article/amazon-prime-day-2025-we-found-the-best-deals-to-shop-before-the-sale-officially-kicks-off-170419890.html