Amazon's Price Target Raised to $271 Amid UBS's Optimistic Outlook

Amazon's price target has been raised to $271 by UBS analyst Stephen Ju, a 9% increase from the previous target. The firm has also raised GMV estimates for 2026 by 2%, gross profit projections by 2%, and advertising segment forecasts by 3%. AWS growth estimates remain unchanged at 16% for Q2 2025. The revisions result in a 1% increase in 2026 revenue estimates and a 5% increase in EBIT projections.

Amazon.com, Inc. (AMZN) has seen its price target increased to $271 by UBS analyst Stephen Ju, a 9% rise from the previous target. Ju, a highly regarded 5-star analyst with a 13.3% average return and a 53.27% success rate, maintained his Buy rating on the e-commerce giant [1]. This upward revision reflects UBS's revised expectations for Amazon's growth and profitability.

The firm has updated its gross merchandise value (GMV) estimates for 2026 by 2%, gross profit projections by 2%, and advertising segment forecasts by 3%. The AWS growth estimates for Q2 2025 remain unchanged at 16%. These revisions translate into a 1% increase in 2026 revenue estimates and a 5% increase in EBIT projections [1].

UBS also raised its 2025 capital expenditure (CapEx) forecast to $112 billion from $107 billion following Amazon's recent disclosures. The analyst consensus for Amazon remains Strong Buy, with a price target consensus of $258.80, an 11.82% upside from current levels [1].

The upgraded outlook underscores Amazon's robust financial performance and strategic initiatives. The company's ability to innovate and expand its offerings continues to attract investors and analysts alike. Amazon's earnings report, set to be closely watched by investors, is expected to provide further insights into the company's performance and future prospects [1].

References:
[1] https://www.ainvest.com/news/ubs-maintains-buy-rating-amazon-271-price-target-2507/
[2] https://www.marketscreener.com/news/alphabet-a-ubs-is-neutral-ce7c5cd3d881f520
[3] https://www.tipranks.com/stocks/amzn/forecast
[4] https://www.cnbc.com/2025/07/25/these-stocks-reporting-next-week-usually-top-estimates-and-gain-afterward.html