Por qué Amazon y Philip Morris International son las principales compras para 2026

In an investment landscape marked by macroeconomic uncertainty and sector-specific volatility, the strategic doubling down on undervalued growth and defensive champions has emerged as a compelling approach. Two companies that stand out in this framework are Amazon and Philip Morris International (PMI). While Amazon represents the cutting edge of technological innovation and scalable growth, PMI embodies the resilience of a mature, cash-generative business with a clear path to reinvention. Together, they form a balanced portfolio of future-proofing and stability, supported by robust financial metrics and forward-looking analyst consensus.

Amazon: A Growth Engine in the AI and Cloud Era

Amazon's 2025 performance underscores its position as a leader in the digital transformation of global commerce and infrastructure. The company reported a 10.6% revenue growth in 2025, driven by Prime membership expansion and AWS's dominance in cloud computing according to a Nasdaq report. AWS, in particular, is accelerating its trajectory, with analysts projecting 23%+ growth by 2026 fueled by custom silicon and strategic partnerships, including a $38 billion cloud services deal with OpenAI.

Financially, Amazon's strength lies in its operating leverage and debt management. Its trailing twelve-month operating cash flow reached $130.69 billion, with debt coverage metrics showing a 209.3% coverage ratio and a 81.5% cash flow to total debt ratio according to a LinkedIn analysis. These figures highlight its ability to fund aggressive capital expenditures-$125 billion in 2025, with further increases expected in 2026-while maintaining financial flexibility as reported in the same analysis.

Valuation metrics also favor Amazon. Its forward P/E ratio of 28.9 is below its five-year average of 44.3, suggesting undervaluation relative to earnings potential according to CNBC analysis. Analysts, with 96% rating it as a "Strong Buy" or "Buy", project a 27% upside to $295 per share as noted in a Yahoo Finance report. This optimism is rooted in AWS's AI-driven scalability, e-commerce margin improvements, and the expanding advertising ecosystem, particularly through Prime Video as highlighted in Morningstar analysis.

Philip Morris International: A Defensive Champion with Smoke-Free Momentum

PMI's strategic pivot to smoke-free products has redefined its growth narrative. In Q3 2025, smoke-free shipments grew 16.6% year-over-year, with ZYN nicotine pouches surging 37% in the U.S. according to Investing.com. This shift is not just volume-driven but margin-enhancing: smoke-free products now deliver a 70% gross margin, compared to 66.5% for combustibles as reported in the same analysis.

Financial resilience is another pillar of PMI's appeal. Its operating cash flow exceeded $11 billion in 2025, supported by a 4.68 debt service coverage ratio and 7.85 interest coverage ratio according to TipRanks financials. These metrics, combined with a 2.5x net EBITDA leverage ratio by year-end 2025, demonstrate its ability to fund innovation while maintaining a strong balance sheet as detailed in Fitch Ratings.

The company's dividend yield of 8.9% (annualized $5.88 per share) further cements its defensive appeal as reported on Yahoo Finance. Analysts have raised their 2025 EPS forecast to $7.39–$7.49, reflecting confidence in smoke-free adoption and regulatory progress as detailed in the same Investing.com report. Looking ahead, PMI's EV/EBITDA of 18.3x-though above the tobacco industry median-aligns with its premium positioning in a sector transitioning toward reduced-risk products as per ValueSense data.

Strategic Synergy: Growth and Defense in a Diversified Portfolio

The case for Amazon and PMI as top buys for 2026 rests on their complementary strengths. Amazon's high-growth, capital-intensive model is ideal for investors seeking exposure to AI and cloud computing, while PMI's cash-generative, low-volatility profile offers downside protection in a cyclical market.

Analyst consensus reinforces this duality. For Amazon, nearly 50% upside potential is tied to AWS's AI infrastructure and advertising monetization as noted in a Yahoo Finance report. For PMI, a 18.8% average price target (up to $182.50) reflects optimism about smoke-free adoption and regulatory tailwinds as projected by Tickernerd.Together, they represent a strategic doubling down on innovation and resilience-a formula that has historically outperformed in both bull and bear markets.

Conclusion

As 2026 approaches, investors are increasingly prioritizing companies that combine long-term growth potential with defensive financial metrics. Amazon and Philip Morris International exemplify this duality: one is a technological pioneer with AI-driven scalability, and the other is a sector leader navigating a transition to sustainable, high-margin products. By allocating capital to both, investors can hedge against macroeconomic risks while capitalizing on the transformative forces reshaping global commerce and consumer health.