Amazon Options Sentiment Mixed Despite 1.47% Share Price Increase

Amazon shares up 1.47% to $222.59, with options volume roughly in line with average and calls leading puts for a put/call ratio of 0.5. Implied volatility dropped 1.28 near 35.65, and put-call skew flattened, indicating a modestly bullish tone.

Amazon.com Inc. (NASDAQ: AMZN) saw its stock price increase by 1.47% to $222.59 on July 2, 2025, following a week of mostly flat trading. The options volume for the day was roughly in line with the average, with calls leading puts, resulting in a put-call ratio of 0.5. Implied volatility dropped by 1.28 points to 35.65, and the put-call skew flattened, indicating a modestly bullish sentiment [1].

In the past five trading sessions, shares of Amazon have eked out a 0.01% gain, bringing the year-to-date gain to 1.42%. Over the past year, it is up 12.07% [1]. The company's stock remains down nearly 15% from its all-time high on February 4, 2025, but has shown signs of recovery with recent market rebounds [1].

Analysts have been bullish on Amazon's prospects. Truist Financial raised its price target on AMZN to $250 from $226, maintaining a "Buy" rating, citing strong Q2 results driven by resilient consumer spending and favorable FX conditions [1]. Bank of America also raised its price target to $248 from $230, maintaining its "Buy" rating, due to multiple expansions in the Software-as-a-Service and retail sectors [1].

Amazon has been expanding its technological capabilities, deploying its 1 millionth robot and introducing its new AI foundation model to power its robotic fleet. The company's AWS segment continues to be a significant growth driver, with Q1 revenue growth and an operating income increase reported during the earnings call [1].

Despite the recent gains, Amazon faces some headwinds. Consumer spending has rebounded, but there are concerns about potential recession risks. Additionally, the company is expanding its same-day delivery services and has secured the James Bond franchise, which could impact profitability [1]. However, the prospects for Amazon remain optimistic, with Wall Street's "Strong Buy" consensus rating outweighing the downside potential [1].

References:
[1] https://247wallst.com/investing/2025/07/07/amazon-stock-price-prediction-where-will-it-be-in-1-year/
[2] https://www.alphaquery.com/stock/AMZN/volatility-option-statistics/30-day/put-call-ratio-volume
[3] https://finance.yahoo.com/news/amazon-stock-bargain-prime-day-164847254.html