Amazon Offers Sonos Sale Ahead of Official Price Increases, Discounts Up to $120 Off.

Amazon is offering pre-tariff discounts on Sonos products ahead of expected price increases. Deals include up to $120 off on various Sonos products, such as the Era 300, Sub 4/Mini, Arc Ultra, and Ray Compact Soundbar. The price hikes are reportedly related to US tariffs on countries responsible for Sonos' manufacturing process, and it is unclear which products will be affected or when the increases will occur.

Sonos, a leading manufacturer of smart speakers and sound systems, has revealed plans to raise prices across its product line later this year. The move is aimed at mitigating the impact of tariffs imposed by the Trump administration, which have significantly affected the company's earnings. Sonos has not specified which products will be affected or the extent of the price hikes, but it has indicated that it is evaluating changes to its promotional strategies and has the flexibility to shift production between Vietnam and Malaysia [1].

The company's third-quarter financial results for 2025 showed a revenue of $344.8 million, a significant increase from the previous quarter. However, tariffs have reduced Sonos' gross margin by $2.1 million and its cash flow by $3.5 million during the third quarter. The company expects these impacts to worsen in the fourth quarter, with tariffs potentially reducing its gross margin by $5 million and its cash flow by $8 to $10 billion [1].

In response to the impending price increases, Amazon has started offering pre-tariff discounts on various Sonos products. These deals include up to $120 off on items such as the Sonos Era 300, Sub 4/Mini, Arc Ultra, and Ray Compact Soundbar. These discounts are available before the official price hikes, which are expected to occur later this year [2].

Sonos CEO Tom Conrad has stated that the company is working closely with its partners to share the extra costs associated with tariffs. However, he acknowledged that price changes will be necessary to support the company's goal of optimizing growth and profit dollars [3].

The tariffs, which include a 20 percent duty on imports from Vietnam and a 19 percent duty on imports from Malaysia, have had a significant impact on consumer prices and business profits. Experts predict that companies may start raising prices more frequently as they absorb the added costs of tariffs [4].

References:
[1] https://tech.yahoo.com/business/article/sonos-raising-prices-tariff-expenses-123031026.html
[2] https://9to5toys.com/2025/08/11/amazon-launches-sonos-sale-ahead-of-official-price-increases-era-300-sub-4-mini-arc-ultra-more-up-to-120-off/
[3] https://www.theverge.com/news/739106/sonos-price-hike-tariffs
[4] https://www.cbsnews.com/news/trump-tariffs-consumer-price-hikes-business-profits-dip/