Amazon Expands Multi-Channel Fulfillment Service to Boost Retailer Sales

Amazon has launched its Multi-Channel Fulfillment service to non-Amazon marketplaces, including SHEIN, Shopify, and Walmart. Retailers using this service have seen a 19% boost in sales, a 19% decrease in out-of-stock rates, and a 12% increase in inventory turnover. The service is expected to be fully integrated by the end of the year, with a free app for SHEIN's US marketplace.

Amazon has expanded its Multi-Channel Fulfillment (MCF) service to include SHEIN, Shopify, and Walmart, aiming to bolster its presence in the third-party logistics (3PL) sector. This move follows the success of Amazon MCF in supporting merchants on platforms such as eBay, Etsy, Temu, and TikTok Shop. By leveraging a shared inventory pool with Fulfillment by Amazon (FBA), Amazon MCF enables businesses to streamline their fulfillment processes, increase sales across existing channels, and quickly launch new online stores Amazon opens its fulfillment network to SHEIN, Shopify, and Walmart^[1].

According to Peter Larsen, Vice President of Amazon Multichannel Commerce & Fulfillment, the expansion aims to provide sellers, particularly small and medium-sized businesses, with a competitive edge by utilizing Amazon's world-class fulfillment network. This network has been instrumental in delivering fast and reliable services, contributing to the success of independent sellers globally Amazon opens its fulfillment network to SHEIN, Shopify, and Walmart^[1].

The integration of Amazon MCF into SHEIN, Shopify, and Walmart is part of Amazon's broader strategy to help merchants build and scale their businesses across various sales channels. Retailers using this service have reported a significant boost in sales, a decrease in out-of-stock rates, and an increase in inventory turnover. By the end of the year, the service is expected to be fully integrated, with a free app for SHEIN's US marketplace Amazon opens its fulfillment network to SHEIN, Shopify, and Walmart^[1].

In the midst of these developments, the logistics industry continues to adapt to a new round of tariffs set to take effect. President Trump's recent announcement of higher tariffs on more than 60 U.S. trading partners has led to strategic adjustments in supply chain planning and global sourcing. Logistics services providers are advising shippers to build resilient and agile supply chains, prioritizing geopolitical stability, business continuity, and cost efficiency .

The latest tariffs have added urgency to existing trends such as nearshoring and diversification strategies. Companies are reassessing their supply chain architecture, from sourcing origins to downstream logistics, to mitigate cost pressures and continuity risks. Logistics services providers are urging shippers to lock in production schedules and explore alternate routings to stay ahead of the tariff deadlines .

In summary, Amazon's expansion of its Multi-Channel Fulfillment service to SHEIN, Shopify, and Walmart signals a strategic move to strengthen its market position in the 3PL sector. As the logistics industry adapts to the latest tariffs, businesses are focusing on building flexible and resilient supply chains to navigate the evolving economic landscape.