Amazon DSP and Netflix Partner to Offer Programmatic Buying for Premium Ad Inventory

Amazon Ads and Netflix have partnered to offer programmatic buying on Netflix's Ads Plan, allowing advertisers using Amazon DSP to access Netflix's premium ad inventory in several countries starting in Q4 2025. The integration aims to simplify TV planning and buying for marketers and make it easier to reach Netflix's global engaged audience. Amazon DSP leverages first-party insights and AI to deliver impactful ads to relevant audiences through automation.

Amazon Ads and Netflix have announced a strategic partnership that will allow advertisers using Amazon's Demand-Side Platform (DSP) to access Netflix's premium ad inventory in several key markets. The collaboration, set to launch in the fourth quarter of 2025, aims to simplify TV planning and buying for marketers and enhance the reach to Netflix's global engaged audience Netflix, Amazon Set Alliance to Broaden Connected-TV ...^[1].

The partnership will enable advertisers to utilize Amazon DSP to gain direct access to Netflix's premium ad inventory. The service will initially be available in the United States, United Kingdom, France, Spain, Mexico, Canada, Japan, Brazil, Italy, Germany, and Australia. This move is part of a broader trend in the industry where streaming services are expanding their programmatic advertising offerings to provide advertisers with more flexibility and precision in their campaigns Netflix and Amazon Team to Turn Streamer's Programmatic ...^[2].

Netflix has been actively expanding its programmatic advertising capabilities, having previously partnered with Yahoo DSP, Google, and Microsoft. The addition of Amazon DSP to its roster of partners signifies a significant step forward in making its ad inventory more accessible to a broader range of advertisers. This partnership is expected to reduce the number of commercials shown to the same consumer and improve the effectiveness of ads through more targeted distribution Netflix, Amazon Set Alliance to Broaden Connected-TV ...^[1].

Amazon Ads has been investing in its DSP capabilities, leveraging AI to deliver new features and drive efficiency and performance. This latest partnership with Netflix further strengthens Amazon's position in the programmatic advertising market, providing advertisers with a comprehensive solution for managing their TV planning and buying Netflix and Amazon Team to Turn Streamer's Programmatic ...^[2].

The integration of Amazon DSP with Netflix's ad inventory will make it easier for marketers to connect with Netflix's global audience, leveraging the platform's first-party insights and AI-driven automation to deliver impactful ads to relevant consumers. This strategic move is set to have a significant impact on the streaming advertising landscape, offering advertisers a more streamlined and effective way to reach their target audiences Netflix, Amazon Set Alliance to Broaden Connected-TV ...^[1].

In conclusion, the partnership between Amazon Ads and Netflix represents a significant advancement in programmatic advertising, providing advertisers with a more efficient and effective way to reach Netflix's engaged audience. As the streaming wars continue to intensify, this collaboration highlights the importance of strategic partnerships in driving innovation and growth in the advertising industry.