Amazon Drops AirPods 4 Prices: ANC Now $139, Base Model $90

Amazon has dropped the price of AirPods 4 with ANC to $138.99 and the base model to $90, both shipped. The AirPods 4 are the most affordable models in the current lineup, with the ANC model at its lowest price outside of a Prime Day deal. The AirPods Pro 2 have jumped up to $199, and the AirPods Pro 3 are expected to launch in the $249 range.

Amazon has recently dropped the prices of the AirPods 4 models, making them the most affordable options in Apple's current lineup. The ANC model is now available for $138.99, while the base model is priced at $90, both with free shipping [1]. These prices represent the lowest point for the ANC model outside of Prime Day deals, indicating a strategic move by Amazon to attract budget-conscious consumers.

The AirPods Pro 2, on the other hand, have seen a price increase, jumping up to $199. This change may be due to supply chain issues or a shift in market demand. Meanwhile, the AirPods Pro 3 are expected to launch in the $249 range, according to recent reports [2]. Apple is reportedly planning to introduce heart-rate monitoring and other advanced health-tracking features in the upcoming model, which could justify the higher price point.

These price adjustments and upcoming product launches reflect Apple's ongoing strategy to differentiate its product lines and cater to various market segments. While the AirPods 4 models offer affordability, the Pro models continue to target consumers seeking premium features and performance.

References:
[1] https://mashable.com/article/aug-26-apple-airpods-pro-2-deal
[2] https://www.business-standard.com/technology/tech-news/after-beats-apple-to-bring-heart-rate-tracking-to-airpods-with-pro-3-model-125082600745_1.html