Amazon Drops to 8th in Trading Volume Despite Bullish Analyst Upgrades

On July 23, 2025, Amazon's trading volume reached $6.336 billion, marking a 25.82% decrease from the previous day. This placed Amazon in the 8th position in terms of trading volume for the day. Amazon's stock price increased by 0.36%.

Baird analyst Colin Sebastian maintained an "Outperform" rating on Amazon's stock and raised the price target from $220.00 to $244.00, citing new growth opportunities ahead of the company's earnings report. This adjustment reflects the analyst's confidence in Amazon's long-term market potential, particularly in its hybrid satellite-cloud ecosystem, which is projected to reach a $1 trillion market size.

Additionally, Bank of America has also raised its price target for Amazon, increasing it from $248 to $265. This move was driven by the strong growth in Amazon Web Services (AWS) and the continued momentum in the company's retail segment. The bank maintained a "buy" rating on the stock, indicating a positive outlook for Amazon's future performance.