Amazon Ditches Affordability Pitch, Rebrands Satellite Network

Amazon's satellite internet program, previously known as Project Kuiper, has been rebranded as "Leo." The name change reflects a shift in focus from serving underserved communities to securing commercial contracts. The company's language has also changed, with affordability no longer being emphasized as a key principle. The rebranding comes as Amazon competes with SpaceX's Starlink service.