Amazon Completes Axio Acquisition in India, Expands Presence in the Market

Amazon.com has completed its acquisition of Axio, a company in India. Amazon is a global leader in online product distribution and operates a marketplace platform for individuals and companies to buy and sell goods and services. The company's products and services include electronics, cultural products, and Internet development services. Net sales are primarily generated from services and are distributed across various geographic regions.

Amazon.com Inc. (AMZN.O) has completed the acquisition of Bengaluru-based non-banking lender Axio, securing a direct lending license in India. The deal, which was cleared by the Reserve Bank of India in June, marks Amazon's latest expansion into the country's fintech landscape.

Axio, a 12-year-old fintech lender, offers financial products and services to both retail consumers and small businesses, focusing on digital credit and money management solutions. The acquisition will allow Amazon to offer a variety of credit products on its platform, including loans on checkout and new destinations beyond Amazon. The company is also exploring the development of new credit products tailored to its customers and small and medium businesses.

Amazon's move to secure a direct lending license is a significant step, as it allows the company to lend directly rather than through partnerships with banks and non-bank lenders. This model is more lucrative for the group and aligns with Amazon's broader strategy to expand its fintech operations in India. The company has already secured approvals to issue payment wallets and sell insurance policies on its online marketplace.

The deal will help Amazon Pay, its payments unit, grow its market share in India. According to data from the National Payments Corporation of India, Amazon Pay was the ninth-largest player by volume on India’s unified payments interface channel in July 2025.

Axio will continue operating as a separate business but will become a wholly-owned subsidiary of Amazon in India. The firm had a loan book of around 22 billion rupees ($251.4 million) for the quarter ended June.

[1] https://www.reuters.com/business/finance/amazon-completes-axio-acquisition-secures-direct-lending-license-india-2025-09-04/
[2] https://finance.yahoo.com/news/amazon-completes-axio-acquisition-secures-095316335.html
[3] https://www.reuters.com/business/finance/amazon-completes-axio-acquisition-secures-direct-lending-business-india-2025-09-04/