Amazon's AI Coding Tool, Kiro, Takes on Google and Microsoft

Amazon's AWS is launching Kiro, an AI-powered coding tool to help developers write software more easily. Kiro uses artificial intelligence to simplify the coding process and is part of the trend of "vibe coding." The tool allows developers to define what their software needs to do before any code is written and is currently available in English with other languages coming soon. Wall Street analysts have a Strong Buy consensus rating on Amazon stock with an average price target of $250.95 per share.

Amazon Web Services (AWS) has introduced a preview of Kiro, an AI-powered coding tool designed to simplify the software development process. Kiro, which is part of the emerging trend known as "vibe coding," allows developers to describe their program requirements before any code is written. The tool generates diagrams and task lists to streamline development, aiming to reduce the complexity and time associated with traditional coding methods [1].

Kiro leverages AI models from Amazon-backed Anthropic and is currently available in English, with support for additional languages planned for future updates. The tool offers both free and premium tiers, with the premium option set to become available after the preview period ends. AWS has emphasized that content from paying users will not be used to train models, ensuring user data privacy [1].

The introduction of Kiro follows similar moves by competitors, such as Google, which recently announced plans to integrate AI coding software from startup Windsurf into its Gemini AI models. Microsoft has also enhanced its Visual Studio Code editor with an agent mode for automated software development [1].

The global AI landscape is witnessing a surge in agentic intelligence, where AI models can understand goals, create plans, and use digital tools to execute complex tasks. This trend is gaining traction in various sectors, including finance, where investment banks like Goldman Sachs are exploring the use of autonomous AI coders [2].

Amazon's stock has received a strong buy consensus rating from Wall Street analysts, with an average price target of $250.95 per share, reflecting investor confidence in the company's strategic moves in the AI and cloud computing sectors [2].

References:
[1] https://www.cnbc.com/2025/07/14/aws-launches-kiro-ai-coding-program.html
[2] https://www.ainvest.com/news/amazon-launches-kiro-ai-powered-coding-tool-developers-2507/