Amazon Acquires Bee AI Bracelet Maker, Sends Stock Higher

Amazon has agreed to acquire Bee, a company that sells an AI-powered wristband that transcribes conversations and creates a database that can be searched with AI. This acquisition could allow Amazon to integrate conversations collected by Bee to train AI models, enhancing its personal assistants' understanding of users. Amazon stock rose 1.75% on Thursday, extending its 4.05% year-to-date rally. Analysts have a Strong Buy rating on the stock with an average price target of $258.15.

Amazon has agreed to acquire Bee, a company specializing in AI-powered wristbands that transcribe conversations and create searchable databases. The acquisition, confirmed by Amazon, is expected to enhance Amazon's personal assistant capabilities by integrating the data collected by Bee's devices [1].

Bee, which raised $7 million in 2024, offers a wearable device and an Apple Watch app that records conversations unless manually muted. The device aims to create reminders and to-do lists based on the conversations it hears. Bee's co-founder, Maria de Lourdes Zollo, expressed the company's goal to develop a "cloud phone" that mirrors a user's phone, providing access to accounts and notifications [1].

The acquisition signals Amazon's interest in expanding its wearable AI device offerings, diverging from its traditional voice-controlled home assistant products like the Echo line. This move aligns with broader industry trends, as companies like OpenAI, Meta, and Apple explore AI-powered wearables and smart glasses [1].

Bee's devices are priced at $49.99 with a $19-per-month subscription, making them more accessible compared to previous attempts like Humane AI's $499 Pin. Bee's privacy policies indicate that users can delete their data at any time, and audio recordings are not saved or used for AI training. However, the integration of Bee into Amazon raises concerns about potential changes to these policies, given Amazon's history with user data [1].

The acquisition also follows Amazon's recent investment in the Model Context Protocol (MCP) and Amazon Q index, which enhance AI-driven applications by providing secure, timely, and accurate access to enterprise data. By integrating Bee's conversational data, Amazon could significantly improve the capabilities of its personal assistants [2].

Amazon's stock rose 1.75% on Thursday, extending its 4.7% year-to-date rally. Analysts maintain a Strong Buy rating on the stock with an average price target of $258.15, reflecting confidence in Amazon's strategic moves and growth prospects [1].

References:
[1] https://techcrunch.com/2025/07/22/amazon-acquires-bee-the-ai-wearable-that-records-everything-you-say/
[2] https://aws.amazon.com/blogs/machine-learning/enhance-generative-ai-solutions-using-amazon-q-index-with-model-context-protocol-part-1/