Amaze Unveils Crypto Payment Strategy to Boost Global Creator Monetization

Amaze Holdings, a global leader in creator-powered commerce, has launched a cryptocurrency initiative to modernize global payments, unlock new monetization tools, and enhance financial flexibility. The company has partnered with DNA Fund to design and deploy blockchain-based payment and treasury strategies. The first phase will focus on stablecoin integration to accelerate international payments and reduce transaction costs, with future phases exploring digital asset treasury management, creator-specific financial services, and a potential "Amaze Coin".

Amaze Holdings (NYSE: AMZE), a global leader in creator-powered commerce, has announced a significant cryptocurrency initiative aimed at modernizing global payments, unlocking new monetization tools, and enhancing financial flexibility. The company has partnered with DNA Fund to design and deploy blockchain-based payment and treasury strategies. The first phase of this initiative will focus on stablecoin integration to accelerate international payments and reduce transaction costs, with future phases exploring digital asset treasury management, creator-specific financial services, and a potential "Amaze Coin".

The initiative builds on Amaze's recent rollout of Express Checkout and expanded payment offerings, demonstrating the company's commitment to innovation in both traditional and digital payment methods. By partnering with DNA Fund, Amaze aims to reduce cross-border payment friction and deliver faster, more flexible solutions to its growing base of international creators. Aaron Day, CEO of Amaze, highlighted the strategic importance of this collaboration, stating, "Partnering with DNA Fund accelerates our ability to reduce cross-border payment friction and deliver faster, more flexible solutions to our growing base of international creators" [1].

Phase One of the initiative, launching in the next 60-90 days, will focus on stablecoin integration to accelerate international transactions and significantly lower transaction costs. Future phases will explore digital asset treasury management, creator-specific financial services such as credit lines and cards, and the potential introduction of an "Amaze Coin" to drive community engagement and new monetization models. Brock Pierce, Chairman of DNA Fund, expressed excitement about the partnership, noting that it will help bring new Crypto and Web3 technologies to creators, enabling faster payments, new funding options, and the foundation for bringing Amaze into the Web3 space [3].

Amaze's strategic move into the cryptocurrency space is part of a broader trend in the creator economy, where companies are leveraging blockchain technology to provide more efficient and flexible payment solutions. As the global creator economy continues to grow, platforms like Amaze are well-positioned to capitalize on the opportunities presented by cryptocurrency and blockchain technology.

References:
[1] https://finance.yahoo.com/news/exclusive-amaze-goes-crypto-forward-120111786.html
[3] https://www.usatoday.com/press-release/story/10456/amaze-launches-crypto-payment-strategy-to-accelerate-global-creator-monetization/