La estrategia de IA y la resiliencia de búsquedas de Alphabet: un caso para la reevaluación

In the evolving landscape of artificial intelligence, Alphabet Inc. has emerged as a leader not merely by pioneering cutting-edge models like Gemini but by strategically embedding AI into its core platforms to drive sustainable monetization. As fears of AI cannibalization persist across the tech sector, Alphabet's Q3 2025 results present a compelling counter-narrative: its AI integration is reinforcing, not undermining, the profitability of Google Search and YouTube. This analysis argues that Alphabet's full-stack AI approach is creating a flywheel of user engagement, ad revenue growth, and infrastructure scalability, warranting a re-rating of its stock.

AI-Driven Query Growth and Monetization

, a figure bolstered by AI Overviews and AI Mode which doubled query volume during the quarter. These features, particularly popular among younger users, demonstrate how AI is expanding the search ecosystem rather than displacing it. By personalizing results and enabling conversational interactions, Alphabet is transforming search from a passive tool into an active engagement driver.

The monetization angle is equally robust. AI Max in Search has unlocked billions of new queries. This signals a shift from static ad placements to dynamic, AI-optimized campaigns that align with user intent. For instance, AI-powered tools on YouTube-such as interactive direct response ads and shoppable videos-automatically identify products, increasing ad effectiveness and advertiser ROI. , with Shorts outperforming traditional in-stream ads in the U.S. by revenue per watch hour.

Countering Cannibalization Concerns

Critics have long warned that AI features like Gemini could erode traditional search revenue by reducing the need for paid ads. However, Alphabet's Q3 results refute this. The company's global rollout of AI Overviews and AI Mode has increased user engagement without cannibalizing ad inventory. Instead of replacing search, AI is enhancing it: users now interact with search results in richer, more interactive formats, creating new touchpoints for advertisers.

Moreover, Alphabet's full-stack AI strategy-spanning models, infrastructure, and applications-ensures cross-platform synergy. Gemini App, , exemplifies how AI can drive engagement without diluting core revenue streams. , as enterprise demand for generative AI solutions fuels a second growth engine.

Infrastructure Investment and Long-Term Positioning

Alphabet's commitment to AI is underscored by its aggressive capital expenditure (CapEx) increase to . While this raises short-term profitability risks, it positions the company to dominate cloud and AI infrastructure, where margins are expanding. The integration of AI into Google Cloud's enterprise offerings-such as Gemini-powered analytics and automation tools-creates a virtuous cycle: higher infrastructure demand drives economies of scale, which in turn lowers costs and enhances competitiveness.

A Re-rating Case

Alphabet's AI strategy is not a speculative bet but a proven growth engine. By doubling query volume, expanding ad formats, and securing enterprise AI contracts, the company is demonstrating that AI can coexist with-and enhance-traditional monetization models. The market's current valuation of Alphabet may not fully reflect the long-term value of its AI-driven flywheel, particularly as competitors struggle to replicate its full-stack approach.

For investors, the Q3 2025 results offer a clear signal: Alphabet's AI integration is not a threat to its core business but a catalyst for sustained top-line growth. As the company continues to scale its infrastructure and refine its AI tools, the case for a re-rating becomes increasingly compelling.