Ally Financial: A Hidden Gem in the Digital Banking Market

Ally Financial, the leading digital bank, has reported solid financial results in a competitive industry. The company has experienced 17 straight years of growth in customer numbers and ended Q4 with $144 billion in retail deposits, providing a sticky and low-cost source of funding. Adjusted earnings per share jumped 62% in 2025, driven by a higher yield on retail auto loans and a lower yield on deposits. Wall Street analysts are optimistic, with a consensus forecast for EPS growth of 23.5% between 2025 and 2028.