Alkami and HubSpot Partner for Personalized Digital Banking Solutions.

Alkami Technology, a digital banking solutions provider, has integrated its Full Funnel Marketing solution with HubSpot, enabling financial institutions to create personalized engagement strategies and drive measurable marketing ROI. The integration links behavioral insights with automated outreach, saving time, increasing efficiency, and driving stronger campaign outcomes. Alkami's Data Insights identifies account holders' lifestyle and financial behavior patterns, creating precise segments that can be synced to HubSpot.

Alkami Technology, a leading cloud-based digital banking solutions provider, has announced a significant integration with HubSpot, the customer platform for scaling businesses. This collaboration aims to empower financial institutions with data-driven engagement strategies, ultimately driving measurable marketing return on investment (ROI).

The integration, which was completed in less than two weeks, combines Alkami's Full Funnel Marketing solution, including Customer Insights and Marketing Automation, with HubSpot's advanced automation capabilities. This partnership allows financial institutions to orchestrate deeply personalized and data-driven engagement strategies [1].

At the core of this integration is Alkami's proprietary Data Insights, which identifies account holders' lifestyle, financial behavior, and engagement patterns. This data is used to create precise, actionable segments that can be synced to HubSpot for tailored email campaigns and offers. The seamless integration ensures that financial institutions can maintain up-to-date audience lists in HubSpot with automatic daily refreshes, eliminating the need for manual data management and ensuring communications remain relevant and accurate [2].

The integration has been well-received by early adopters, such as Atomic Credit Union and PrimeWay Federal Credit Union. Caleb Wallis, director of marketing at Atomic Credit Union, noted the significant time savings and streamlined marketing efforts that the integration has brought. Similarly, Laurie Masera Garza, digital marketing manager at PrimeWay Federal Credit Union, highlighted the ease and speed of integration, as well as the enhanced data flow and targeted communication opportunities [1].

The integration allows marketers at financial institutions to shift their focus from time-consuming data management to high-impact engagement. By leveraging the synchronized insights between Alkami and HubSpot, financial institutions can ensure that every message is timely and relevant, whether launching personalized onboarding journeys, cross-sell campaigns, or reactivation flows [2].

Mark Leher, director of product management at Alkami, emphasized that this integration exemplifies Alkami's commitment to helping financial institutions deliver the right message to the right account holder at the right time. By linking the intelligence of Alkami's Customer Insights with the advanced automation of HubSpot, financial institutions can execute more agile and results-driven marketing strategies [1].

This integration is set to transform how financial institutions engage and grow, meeting the demand for relevance in every digital interaction. Research from The Center for Generational Kinetics reveals that digital banking users who are completely satisfied with how their data is used to make relevant product recommendations are more likely to be loyal to the provider (42%) and more likely to recommend the provider to family and friends (42%) [1].

To learn more about the Alkami integration for HubSpot and how it can benefit your institution, visit [here](https://www.alkami.com).

References:
[1] https://www.prnewswire.com/news-releases/atomic-credit-union-and-primeway-federal-credit-union-launch-alkamis-hubspot-integration-to-power-data-driven-engagements-302508087.html
[2] https://www.marketscreener.com/news/atomic-credit-union-and-primeway-federal-credit-union-launch-alkami-s-hubspot-integration-to-power-d-ce7c5cd2dc88ff23