Alibaba's Accio AI Search Engine Hits 500,000 SME User Milestone

Alibaba International's AI-powered B2B search engine, Accio, has reached a significant milestone in its short history, attracting over 500,000 small and medium-sized enterprise (SME) users since its launch in November 2024. This rapid adoption underscores the platform's value in connecting SME buyers with ideal partners to turn their product concepts into successful business ventures.

Accio's natural language processing (NLP) capabilities have been a key driver of its success. Unlike traditional keyword searches, Accio enables users to interact with the search engine in a more intuitive and conversational manner. This shift in search technology allows SME buyers to find the products they need more efficiently. The search engine is trained on over 200 million trade industry-specific parameters, spanning over 7,600 product categories, which helps it catalog millions of suppliers worldwide. This extensive training and categorization enable Accio to connect SME buyers with ideal partners, turning their product concepts into successful business ventures.

The Accio Inspiration feature has also played a crucial role in Accio's growth. This feature has resulted in a nearly 30% increase in conversion rates for suppliers, from search to requesting quotations. During the peak global e-commerce sales seasons in November and December, more than 50,000 SMEs worldwide actively used Accio to source inspirations for Black Friday and Christmas inventory stocking. This user feedback indicates that the search engine helped them achieve this efficiently.

Accio's multilingual support is another factor contributing to its global adoption and expansion. The platform currently supports five languages: English, French, German, Portuguese, and Spanish. This multilingual capability enables SME buyers worldwide to interact with the search engine in a more intuitive and conversational manner, making it easier for them to find the products they need. By supporting multiple languages, Accio can connect with a broader range of users, including those who may not be proficient in English. This inclusivity helps Accio reach a larger audience and fosters global adoption.



Accio's dynamic product information interface and Accio Agent feature have also enhanced user experience and driven user growth. The Accio Page feature offers a dynamic interface that reconstructs product information in a familiar and user-friendly format. It provides objective product details and comparisons with similar items, enabling businesses to make informed sourcing decisions with ease. The Accio Agent feature simplifies the follow-up process for inquiries, payments, and after-sales support, effectively acting as a professional sourcing agent through Alibaba International's robust infrastructure. This integration helps SMEs navigate the complexities of international trade more efficiently.



In conclusion, Accio's natural language processing, multilingual support, dynamic product information interface, and Accio Agent feature have all contributed to its rapid user growth and high net promoter score (NPS) of over 50. As AI emerges as the next frontier in global B2B trade, Accio is set to usher in a new era of commerce in which SMEs and large corporations alike can efficiently sort through the sea of available information and make informed purchasing decisions while saving time and money on key sourcing and logistics operations.