Alaska Air Introduces Customizable Loyalty Program for Flyers.

Alaska Air Group has launched a new loyalty program that allows members to choose from three options to earn award points, marking the first such offering in the US industry. The program, which debuted after the pandemic, offers more flexibility for flyers and could be a game-changer for the airline.

Alaska Air Group has introduced a new loyalty program, Atmos Rewards, that offers members unprecedented flexibility in earning award points. This marks the first time a US airline has provided such a choice, signaling a significant shift in the industry. The program, which launched post-pandemic, aims to cater to diverse traveler preferences and could redefine the airline loyalty landscape.

Atmos Rewards allows members to choose among three methods to earn points: based on distance traveled, price paid, or segments flown. This flexibility is a departure from traditional loyalty programs, which typically offer a single earning method. For instance, members can earn points based on miles flown, which is beneficial for long-distance travelers. Conversely, those who fly in premium cabins can earn points based on the price paid, while frequent flyers on short-distance routes can opt for a flat rate per segment flown.

The new program also introduces the Atmos Rewards Summit Visa Infinite® card, which enables faster status and milestone achievement. This premium card, co-branded with Bank of America, offers 1 status point for every $2 spent on purchases. Additionally, the program includes new perks such as free Starlink inflight connectivity for members, starting in 2026, and partnerships with Lyft to earn points on rides.

Alaska Air Group's partnership with Way, a leading experiential platform, further enhances the loyalty program. Way integrates seamlessly into Alaska's digital ecosystem, offering members the ability to redeem points for exclusive experiences. These experiences range from guided day hikes to VIP concerts and games in private stadium suites, providing a more personalized and engaging travel experience.

The introduction of Atmos Rewards reflects Alaska Air Group's commitment to redefining loyalty by making travel more experiential and effortless for its loyal customers. By offering multiple earning options and exclusive experiences, the airline aims to deepen brand loyalty and provide a more satisfying travel experience.

References:
[1] https://www.nasdaq.com/press-release/way-partners-alaska-air-group-power-new-atmos-rewards-unlocked-loyalty-experiences
[2] https://news.alaskaair.com/loyalty/introducing-atmos-rewards/