Alaska Air’s $250M Volume (Rank 451) Fuels Leadership Overhaul for Hawaiian Integration Push

Alaska Air Group Inc. (ALK) reported a 0.33% decline on July 29, 2025, with a trading volume of $250 million, ranking 451st in the market. The company announced a new leadership team for its Hawaiian Airlines division ahead of the integration of operations under a single FAA operating certificate expected later this year. Jim Landers, Hawaiian Airlines’ senior vice president of technical operations, will oversee Hawai‘i operations, focusing on safety and operational performance. The leadership structure also includes Alisa Onishi for marketing, Daniel Chun for public affairs and sales, Jonathan Goo for safety, and Melodi Pieper for human resources. A dedicated head of Hawai‘i guest operations will be appointed this fall to finalize the team. The restructuring aims to streamline combined operations, including the launch of a unified loyalty program in October and a shared passenger service system in 2026. The move underscores the carrier’s commitment to enhancing service efficiency and expanding its transpacific network.

The leadership changes follow months of integration planning between Alaska Airlines and Hawaiian Airlines, with Honolulu designated as a key operational hub. The team’s responsibilities include managing over 6,500 employees and 180 daily flights across the Hawaiian Islands, as well as supporting the rollout of cross-brand initiatives. Hawaiian Airlines CEO Joe Sprague emphasized the importance of leveraging the combined network to strengthen community ties and improve guest experiences. The restructuring also aligns with broader strategic goals, including the expansion of international routes and the enhancement of customer service systems, which are expected to bolster long-term operational synergies.

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