L'Oréal Drives Brand Awareness and Employee Engagement with Sprinklr Advocacy

L'Oréal uses Sprinklr Advocacy to turn employees into brand ambassadors, generating 33 million organic impressions and a 4x return on investment in 18 months. The platform equips employees with tools and support to share brand-approved content on social media, driving brand awareness and employee engagement. The program aims to have 1,500 ambassadors by the end of 2025.