AKA Latest Report

Financial Performance in 2024

In 2024, a.k.a. Brands (stock code: AKA) recorded a total operating revenue of RMB159,023,000, up approximately 6.57% from RMB148,912,000 in 2023. This growth indicates the company's strong performance in increasing market demand and optimizing sales strategies, possibly benefiting from the launch of new products and the expansion of e-commerce channels.

Key Financial Data

1. The total operating revenue in 2024 was RMB159,023,000, an increase of RMB10,111,000 from RMB148,912,000 in 2023, with a growth rate of 6.57%.

2. The net sales reached US$574.7 million, up 5% from US$545.3 million in 2023.

3. In the US market, net sales significantly increased from US$315.5 million to US$368.8 million, a 17% increase.

4. The gross margin improved by 200 basis points to 57%.

5. The net loss decreased to US$26 million, a significant improvement from US$98.9 million in the previous year.

6. a.k.a. Brands attracted 4.1 million active customers, up 9% year-on-year; the order volume reached 7.3 million, up 7% year-on-year.

Peer Comparison

1. Industry-wide analysis: In 2024, the overall retail industry's operating revenue was generally affected by increased consumer spending, with many companies reporting sales growth. Economic recovery, enhanced consumer confidence, and successful promotional activities contributed to this trend.

2. Peer evaluation analysis: Compared to other companies in the same industry, a.k.a. Brands' 6.57% operating revenue growth rate is relatively high, indicating strong competitiveness and execution in the market, enabling the company to effectively seize market opportunities.

Summary

a.k.a. Brands' total operating revenue growth in 2024 was mainly driven by the increase in market demand, optimized sales strategies, and successful e-commerce channel expansion. Despite the uncertainties in the macroeconomic environment, the company maintained a good growth momentum through innovation and product diversification.

Opportunities

1. Continue to expand product categories and offerings to meet diversified consumer needs.

2. Leverage digital capabilities and data-driven insights to enhance customer loyalty.

3. Further enhance the sales performance of e-commerce channels, especially targeting the young consumer market.

4. Launch new products and unique products to improve gross margin and market share.

Risks

1. Uncertainty in the macroeconomic environment may affect consumer spending, leading to fluctuations in sales performance.

2. Inflation and interest rate hikes may lead to reduced consumer spending, affecting the company's profitability.

3. Intense competition may put pressure on a.k.a. Brands' market share.

4. Increased reliance on the success of new products may impact earnings if they fail to meet market demand.