Agoda Unveils Five Gen Z Trends Set to Shape the Future of Travel in Asia

The travel industry is evolving, and Gen Z is at the forefront of these changes. Agoda, a leading digital travel platform, has identified five key trends that will shape the future of travel in Asia, driven by the preferences and behaviors of Gen Z travelers. These trends present exciting investment opportunities for those looking to capitalize on the growing demand for innovative and personalized travel experiences.

1. Experience-driven travel and adventure activities (48% of Filipino travelers)
Gen Z travelers are increasingly prioritizing unique, authentic experiences and adventure activities. This trend is evident in the Philippines, where 48% of travelers expressed a preference for this type of travel experience. Investors can capitalize on this trend by focusing on local tour operators and activity providers that offer unique, authentic experiences. Additionally, investing in adventure travel startups that focus on experiential learning, cultural immersion, and sustainable tourism can tap into this growing demand.



2. Technology-assisted travel planning (87% of Filipino travelers use travel apps)
Technology is playing an increasingly significant role in travel planning and bookings. Agoda's survey revealed that 87% of Filipino travelers plan to use travel apps for organizing their trips. This trend presents an opportunity for investors to explore travel technology startups that offer innovative solutions, such as AI-driven personalization, virtual reality experiences, or smart booking platforms. Additionally, partnering with established travel platforms to integrate new technologies and enhance the user experience can drive growth and profitability.



3. Growing interest in relaxation and wellness (75% of respondents)
Gen Z travelers are increasingly prioritizing relaxation and wellness, with 75% of respondents identifying it as their primary reason for traveling. This trend highlights the importance of self-care and mental health, which is a long-term perspective on personal well-being. Investors can capitalize on this trend by focusing on travel destinations and accommodations that offer wellness packages, spa services, and relaxation-focused activities.

4. Increasing preference for family-oriented trips (34% of travelers)
Family connections and shared experiences are fundamental aspects of many people's lives, and this is reflected in the growing preference for family-oriented trips among Gen Z travelers. With 34% of travelers planning to travel with family in 2025, investors can explore opportunities in family-friendly travel destinations, accommodations, and activities. Additionally, partnering with family-focused travel platforms and influencers can help reach a wider audience and gain insights into Gen Z preferences.

5. Rise of digital nomads and remote work (1 in 25 respondents)
The rise of digital nomads and remote work is another trend shaping the future of travel in Asia. With 1 in 25 respondents planning to work remotely in 2025, investors can capitalize on this trend by focusing on travel destinations and accommodations that cater to the needs of digital nomads. Additionally, partnering with remote work platforms and influencers can help reach a wider audience and gain insights into Gen Z preferences.

In conclusion, Agoda's five Gen Z trends set to shape the future of travel in Asia present exciting investment opportunities for those looking to capitalize on the growing demand for innovative and personalized travel experiences. By focusing on experience-driven travel, technology-assisted travel planning, relaxation and wellness, family-oriented trips, and the rise of digital nomads, investors can tap into the preferences and behaviors of Gen Z travelers and drive growth and profitability in the travel industry.