Agillic's New CEO: Christian Samsø Takes the Helm

Agillic A/S, a Danish software company specializing in omnichannel marketing automation, has announced a significant leadership change with the appointment of Christian Samsø as the new CEO, replacing Emre Gürsoy. This strategic move comes as Agillic looks to build on its strong financial performance in 2021 and drive growth in the coming years.

Christian Samsø brings a wealth of experience to his new role, having served as Chief Sales Officer and in the Management Team of Agillic since late September 2024. His previous experience includes positions as CEO of Goodiebox and CBIT, and he holds a board position in MapsPeople. Samsø's extensive background in sales and management, coupled with his expertise in subscription-based business models and e-commerce growth strategies, positions him well to lead Agillic through its next phase of expansion.


Agillic's Reboot 2.1 strategy, which focuses on winning and retaining clients, internationalization, and cooperation with best-of-breed technology partners, will likely be a key priority for Samsø. His appointment signals a strategic shift towards sales and growth, as Agillic aims to capitalize on its strong financial performance in 2021, which included a 20% ARR growth and positive EBITDA (Agillic Annual Report 2021).

Samsø's experience in international roles and partnerships is expected to be a significant asset in driving Agillic's global expansion. His tenure at Goodiebox and CBIT, as well as his board position at MapsPeople, demonstrates a strong focus on strategic partnerships and international growth. This aligns well with Agillic's existing strategic plans for internationalization, targeting markets such as the DACH region, Norway, Sweden, and North America.


Under Samsø's leadership, Agillic may shift its go-to-market strategy, focusing on retaining and winning clients in digitally mature and data-driven B2C businesses. This strategic shift could lead to increased competition in sectors such as retail, finance, travel & leisure, and subscription businesses. Samsø's experience in e-commerce and customer experience, gained from his roles at Goodiebox and CBIT, will be crucial in driving growth and innovation in these areas.

The appointment of Christian Samsø as the new CEO of Agillic signals a strategic shift towards sales and growth, with a strong focus on internationalization and partnerships. Samsø's extensive experience in sales and management, coupled with his expertise in subscription-based business models and e-commerce growth strategies, positions him well to lead Agillic through its next phase of expansion. As Agillic looks to build on its strong financial performance in 2021, investors and stakeholders can expect a renewed focus on growth and innovation under Samsø's leadership.