Agillic A/S: Navigating Challenges and Charting a Course for Growth in 2025

Agillic A/S, a Denmark-based software company specializing in omnichannel marketing automation, has published its preliminary results for 2024 and guidance for 2025. Despite facing challenges in 2024, the company is optimistic about its growth prospects for the coming year. Let's delve into the key aspects of Agillic's recent performance and its strategic plans for 2025.

In 2024, Agillic's ARR from subscriptions was DKK 54.3 million, 3% below the guidance of DKK 56-60 million. ARR from transactions was DKK 11.2 million, in line with the guidance of DKK 10-14 million. Total ARR was DKK 65.5 million, compared to the guidance of DKK 66-74 million. As a result of the development in revenue from subscriptions, total revenue was DKK 60.2 million, 3% below the guidance of DKK 62-66 million. EBITDA was DKK 1.0 million, in line with the guidance of DKK 0-2 million.

Agillic's 2024 performance was marked by a reorganisation, cost reductions, and a redefinition of the company's focus. However, the new management team is confident in its ability to execute on its growth strategy for 2025. The company expects revenue to amount to DKK 60-63 million, with an EBITDA of DKK 5-8 million. ARR from subscriptions is expected to grow to DKK 56-60 million.



To address the challenges faced in 2024 and execute on its growth strategy for 2025, Agillic's management team plans to:

1. Improve sales in core markets: The new management team aims to focus on core markets to drive sales growth and tap into the company's existing customer base.
2. Introduce new product offerings and features: Agillic plans to introduce new product offerings and features to attract new customers and retain existing ones, providing added value and differentiating itself from competitors.
3. Build a robust organization: The management team is working on streamlining operations, improving efficiency, and fostering a culture of innovation and continuous improvement to support the company's growth strategy.

In conclusion, Agillic A/S has faced challenges in 2024 but remains optimistic about its growth prospects for 2025. With a new management team in place, the company is focused on improving sales in core markets, introducing new product offerings and features, and building a robust organization to support its growth strategy. As the company continues to navigate the market landscape, investors should keep a close eye on its progress and potential opportunities.