Affirm Shares Surge on BNPL Expansion to Physical Stores Trading Volume Ranks 370th with $320M in Activity

On August 13, 2025, Affirm Holdings (AFRM) closed with a 1.07% gain, trading at $77.77 per share. The stock ranked 370th in trading volume, with $0.32 billion in total shares exchanged. The move follows a strategic expansion of its buy-now-pay-later (BNPL) services into physical retail stores via Stripe Terminal, a collaboration that broadens Affirm’s reach to in-store shoppers across the U.S. and Canada. The integration allows merchants to offer flexible payment plans through over one million Stripe Terminal devices, enabling consumers to select “Pay with Affirm” during checkout and access installment options ranging from 30 days to 60 months.

Affirm’s partnership with Stripe aims to address the 80% of retail spending that still occurs in physical stores, providing a unified payment solution for both online and in-store transactions. The service emphasizes transparency, with no late or hidden fees, and requires a quick eligibility check for approval. Merchants benefit from increased average order values and customer retention, while Affirm gains a scalable distribution channel without additional hardware requirements. The rollout is already live for eligible U.S. and Canadian sellers, with setup details accessible through Stripe’s documentation resources.

The 1-day return for a strategy of buying the top 500 stocks by daily trading volume and holding them for one day from 2022 to 2025 was 0.98%, with a total return of 31.52% over 365 days. This suggests the approach captured some short-term momentum but also reflected market volatility and timing risks inherent in such strategies.