Affirm Expands Partnership with Google Pay, Adds Autofill Feature to Chrome

Affirm Holdings is expanding its partnership with Google Pay by integrating its payment option directly into Chrome's autofill feature. This move will allow users to quickly and easily checkout with Affirm on desktop, building on the company's launch on Google Pay early last year. The integration aims to streamline the checkout process and increase the convenience of using Affirm.

Affirm Holdings (AFRM) is enhancing its partnership with Google Pay by integrating its payment option directly into Chrome's autofill feature. This strategic move aims to streamline the checkout process and increase the convenience of using Affirm, building upon the company's initial launch on Google Pay in early 2024 [1].

The new integration allows U.S. shoppers using Chrome's desktop browser to select "Pay over time options" from the autofill dropdown menu. After choosing Affirm, they undergo a quick eligibility check and, if approved, can select a personalized biweekly or monthly payment plan. Plans range from four biweekly payments to monthly installments up to 24 months, with support for cart sizes from $35 to $30,000 and interest rates starting at 0% APR [1].

Consumers will also have the ability to link their Affirm account with Google Pay, enabling them to breeze through future checkouts quickly and securely. The integration requires no additional work from merchants and will be automatically activated on select websites, further broadening Affirm's reach and simplifying the consumer checkout process [1].

This expansion comes amidst a broader trend of Affirm's growth. The company's stock has gained 20% year-to-date, with analysts predicting further potential for growth. However, recent developments, such as JPMorgan Chase's (JPM) plans to charge significant fees for access to customer bank account data, could potentially pressure Affirm's margins [2].

The integration is part of Affirm's broader strategy to provide flexible and transparent payment options to consumers. This move aligns with the company's mission to deliver honest financial products that improve lives and empower millions of consumers to spend and save responsibly [3].

References:
[1] https://www.marketscreener.com/news/affirm-expands-work-with-google-pay-integrates-with-autofill-on-chrome-ce7c51dada8ff420
[2] https://www.benzinga.com/markets/large-cap/25/08/47061724/affirm-rises-as-google-pay-partnership-brings-flexible-payments-to-more-online-checkouts
[3] https://www.businesswire.com/news/home/20250812196500/en/Affirm-expands-work-with-Google-Pay-integrates-with-autofill-on-Chrome